Zara Marketing Plan Essay Example

Zara Marketing Plan Essay General introduction (including a concise consumers and category market/ trend overview) Entry mode -The suitable mode of entry for Zara to enter the clothing industry in Vietnam is franchising. -As Vietnam’s joint venture regulations are strict; the Vietnamese investors must own at least 51% of the enterprise’s capital. This will create some difficulties to Zara in term of controlling the business. Therefore, franchising is more suitable because the mode of entry is suitable for entering a small country and subject to significant cultural differences from Zara’s home base (Spain) as Vietnam. -In term of financial, franchising creates another source of income for Zara, through payment of franchise fees, royalty and levies in addition to the possibility of sourcing private label products to franchisees. In term of strategic, franchising can be Zara’s mean of spreading risk by multiplying the number of locations through the franchisees’ investment. SW OT analysis Market segmentation and targeting Segmenting and Targeting the market* -Zara’s target customers are paying attention in high trends and want to have the latest fashion trends. -Geography, demographic, psychographic, benefits, and usage rate are the main bases for segmenting consumer markets. -Demographic segmentation plays a big role for Zara. It includes gender, age, ethical norms, and family life cycle. -Zaras target market is mostly women and fewer men. Zara designs more clothing for women. -It is focused on people of different age, including generation X and Y. Those who earn enough money and are able to buy clothes from Zara shops. Positioning the company* -INDITEX currently runs 5154 stores segmented into eight branded chains: its flagship brand Zara5, Pull amp; Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterque. Zara has positioned its brand to deliver the latest fashion, well made, at a price that makes it attainable by millions of people. -ZARA is positioned more fashionable compare to its competitors but surprisingly with a relatively low price behaviour. Estimate market share Marketing objectives Set marketing objectives* *  · Fast lead time – differentiating the design, manufacturing and distribution progression keep costs down by keeping stocks low products are available on the shopping floor and regularly replaced, given the short life of items *  · Fast fashion – used information technologies and groups of designers through point of sale system into what the shops sell as their feedback is sent back to the head office *  · Brand name more well-known – international expansion (stores, distribution centres) *  · To deliver the right product, so that make sure meet the needs and expectations of specific target customer segment *  · Provide quality clothing and customer service at a reasonable price Marketing mix strategies According to Kotler, Keller and Burton (2009), marketing mix strategy is required to expand the segment positioning strategy, which includes all aspects such as product, price, promotion and place. Zara sells a largely homogeneous product for a global market (Flavian and Polo, 2000). Nevertheless, there are some adjustments in its marketing mix because of the customer’s size differences in Asian countries (Monllor, 2001). What differentiates Zara’s business model from that of its competitors is the turnaround time, and the store as a source of information. Zara’s strategies like just-in-time manufacturing, delivery and sales, flexible structure, low inventory rule, quick response policy and advanced information technology enable a quick response to customer’s changing demands (Castellano, 1993, 2002) Product and Brand Strategy Brand strategy raised its brand awareness by adopting several new brand strategies, for example, offering ultimate fashion at a low cost. educate this market and influences consumer shopping habits (Blanco and Salgado, 2004) to achieve the word of mouth throughout consumers and build positive brand equity. use social media such as YouTube, Facebook, and Twitter as a good communication channel to its consumers and a tool to develop brand community. not only focuses on customers but also its employs by applying internal branding, which prods its staff to better understanding, managing and delivering Zara brand. Product strategy Product strategy is one of key elements of a brand strategy that leads to the success of a brand strategy. create its culture to customers: â€Å"you better get it today because you might not find it tomorrow† by leaving large areas empty in its expensive retail shops and encouraging occasional stock-outs. gathering information to make the decisions on garments sold in all the markets where Zara operates (Bonache and Cervino, 1996). store managers decide the specific garments that will be put on display in the store to meet the customer’s taste in that area (Fabrega, 2004). launch new features with high quality standard differentiate its products to meet customer’s requirement and needs: product production and delivery in fifteen days; Changes of an existing garment can be put on display within two weeks; manufactures its â€Å"live collections†; lauching 11,000 new items every year (Ghemawat and Nueno, 2003). Service strategy* * Physical evidences Evidence is a product help consumers understand our product. It is not di rectly involved in consumer buying them, but it can influence consumer behavior. * Process This is the service process when customers entry into Zara store, including after-sales service * People The salespersons in our shop have a good and professional level of service. This is the most direct task that to improve satisfaction with consumers. * Customer Information Analysis and Reporting point of sale system: using data gathered through these chat transactions, feedback Pricing strategy set the price for its products =gt; marketers and product line managers do/buy research reports + to have a better understanding of Vietnamese expenses and its target consumer psychology + to get reference prices of existing competitors in this market. significant growth in brand awareness and fashion consciousness a high demand in fashion industry, especially on quality clothes, whose sales are projected to grow around 15% by the end of 2012. 1 According to consumer behavior, it is shown in graph below that Vietnamese consumers spent 13. 9% of their incomes on clothes. (An image about Vietnamese expenses will be inserted here) Source: Vinaresearch Company (2012)) (RNCOS research report (2012), Vietnam Retail Analysis (2008-2012) ) Zara prices in international markets are generally higher due to longer distribution channels (Ghemawat and Nueno, 2003) can affect its positioning in those countries and therefore, its brand image (Ghemawat and Nueno, 2003). focus on providing fashionable clothes for teenagers and office people with an average and higher income. â€Å"Zara prices are based on comparables within the target market, subject to covering costs plus a target margin† the prices are estimated to be reasonably and affordable to these target customers. create deals by offering few pieces from the same collection as a batch for a lower price. Distribution Strategy Distribution is the main point of marketing strategy of company, including market logistics, online stores and physical stores retailers. Market logistics Zara has its own centralized distribution system Zara can open a distribution or satellite centers in Vietnam, where it is easier to deliver its products not only inside Vietnam but also China, Thailand, Singapore and other Asian countries around. open shops in big cities in Vietnam such as Ho Chi Minh City, Ha Noi, Da Nang, apply local sales program and pricing strategy to gain some advantages. Online Channel Zara sells its products via online shops at www. zara. com and launches application on IPhone to let browsers search through the latest information regarding new collections. build Zara Vietnamese website with Vietnam Dong only price, promotions, and so on, and restrict Zara website to deliver the products to Vietnam.. Retailing and stores Zara believes that its shop windows, the contents of which are also decided in La Corua are all the advertising it needs. Its promoting and advertising tool mainly bases on wordâ₠¬â„¢s mouth. + Vietnam: focus on choosing high population, many offices, universities and traffic areas such as District 1, 3 or Tan Binh District in Ho Chi Minh, commercial city, for settling its flagship stores. arrange its shops in prestigious districts neighboring other high clothing manufacturers, which establishes the recognition faster in the market. Globally, Zara standardises the key strategic elements, namely the location, window display, interior design, store layout, store display rotation, customer service, information systems and logistics. We will write a custom essay sample on Zara Marketing Plan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara Marketing Plan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The rest of the elements are customised to the market to suit local preferences (Fabrega, 2004). + Vietnam: offer fresh assortments of designer-style garments and accessories—shoes, bags, scarves, jewelry and, more recently, toiletries and cosmetics—for relatively low prices in sophisticated stores in its prime locations to draw masses of fashion-conscious repeat customers. recruit employees locally to get a better understanding of the local market preferences (Martinez, 1997). Promotional mix (IMC), strategy and rationale* * Advertising (advertising budget) Unlike other fashion retailers, Zara only use 0. %, but impressive brand awareness around the world. The company believes that its shop windows, the contents of which are also decided in La Corufia, are all the advertising it needs. The companys success has achieved without any advertising or promotion and without outsourcing it’s manufacturing to low labor cost countries * Promotion Strategy Promotion will be primarily outdoor advertising, radio, and TV With Zara’s promotion we will compare results, analyze, track responses, and measure profitability to insure their promotions are profitable Zara will implement pull strategy in order to build consumer awareness and demand. The designers who are close to the consumer are effectively taking over forecasting duties, so that pulling the products through the supply chain (Jose, 2010). As Pearson (2010) mentioned, pull view is executed in response to a customer order, the demand is known with certainty, and as reactive processes that react to customer demand. Pull approach enables Zara to produce only what are women and men real required with right price, in the correct quantity and at the correct time. Implementation plan and measurement tools Product One of the greatest issues to face and overcome is how to make potential consumers. Place Choose a great place for advertisers to inform people with latest information of products. Price Compare Zara and Hamp;M Table Promotion The promotion is the key to gain distribution in the market by encouraging trial of Zara products. * Research and Development Aim 1) Identify and create products amp; services that are need in the market 2) Get feedbacks from the other companies Objective ) Complete identifying products and services 2) Develop platform Strategies 1) Assigning new tasks to employees 2) To form a questionnaire to do a research on the market 3) To compile and analysis the result of the questionnaire Implementation Plan Task| AssignedPersonnel| Given TimeFrame| Date CompletedBy| Look out for innovative products (if applicable)| | | | Forming a questionnaire| | | | Send out the questionnaire| | | | Compile and analysis the result of the questionnaire| | | | * Sales and Marketing Department Goal 1) To successfully market the product to the global market and by giving each type of product individuality, zara focus on the strengths that the product has. 2) To return customers make up for a lot of income. Objective 1) Increase our sales figures. 2) Meet with customers often to establish a good relationship. Strategies 1) Sales Offer discounts to customers. Offer promotion deal. 2) Marketing Assign a product to each member of the group to take responsibility for coming up with original ideas to promote the products. Final ideas should have a strong impact on customers at first sight. Advertising Work with IT Department to market the product successfully on the Internet. Market research Frequent surveys, questionnaires, etc. Under Promise, Over Deliver Implementation Plan Task| Personnel and Departments Involved| Time Allocated for Task| Date to be Completed By| Communicate with customers to find out about their general happiness with the products. | | | | Coming up with ideas to promote the products| | | | Working with the Research Dept. to analyse the results. | | | Drawing up advertisements to hand in to IT department| | | | Implement the ideas| | | | Introduce promotion deals to customers| | | | Conclusion and strategic recommendations Tokatli, Nebahat; Journal of Economic Geography, January 2008, v. 8, iss. 1, pp. 21-38 Caro, Felipe; Gallien, Jeremie; Operations Research, November-December 2012, v. 60, iss. 6, pp. 1404-22 Philip Kotler, Kelvin Lane Keller. (2012). Chapter 9 Creating Brand Equity. Marketing management. England: Person Education. Simchi-Levi, D. , Kaminsky, P. , Simchi-Levi, E. 2008), chapter 9 Procurement and out-sourcing strategies, Designing and Managing the Supply Chain, 3rd edition, US: McGraw-Hill Irwin Kasra Ferdows; Michael A. Lewis, Jose A. D. Machuca (2004). Rapid-Fire Fulfillment. Harvard Business Review; Nov2004, Vol. 82 Issue 11, p104-110 Carmen Lopez, Ying Fan, (2009) Internationalisation of the Spanish fashion brand Zara, Journal of Fashion Marketing and Management, Vol. 13 Iss: 2, pp. 279 – 296 Castellano, J. M. (1993), â€Å"Una ventaja competitiva: el factor tiempo. El caso Inditex-Zara†, Papeles de Economia Espan? ola, Vol. 56, pp. 402-4. Castellano, J. M. (2002), â€Å"El proceso de internacionalizacion de Inditex†, Informacion Comercial Espan? ola, Vol. 799, pp. 209-17. (The) Economist (2005), â€Å"The future of fast fashion†, The Economist, available at: http://www. economist. com/node/4086117 (accessed 13 May 2013). Ghemawat, P. and Nueno, J. L. (2003), Zara: Fast Fashion, Case No. 703-497, Harvard Business School Press, Cambridge, MA. Flavian, C. and Polo, Y. (2000), Inditex (1994-1999), in Munuera, J. L. and Rodriguez, A. I. , Estrategias de marketing para un crecimiento rentable. Casos practicos, ESIC, Madrid, pp. 33-161. Monllor, C. (2001), Zarapolis. La historia secreta de un imperio de la moda, Ediciones del Bronce, Barcelona. Bonache, J. and Cervino, J. (1996), Caso Zara: el tejido internacional, in Duran, J. J. , Multinacionales espanolas I. Algunos casos relevantes, Piramide, Madrid, pp. 51-86. Fabrega, F. (2004), Zara. El modelo de negocio de Inditex, Claves de gestion, Madrid. Martinez, J . A. (1997), Jose Maria Castellano, Economistas, 73, pp. 118-126. Ghemawar, P. and Nueno, J. L. (2003), Zara: Fast Fashion, Harvard Business School Press. Case No. 703-497

To What Extent Did The ValoisHabsburg Conflict Weaken The French Monarchy During The Period Of 15191529 essays

To What Extent Did The ValoisHabsburg Conflict Weaken The French Monarchy During The Period Of 15191529 essays To what extent did the Valois - Habsberg conflict, weaken the French monarchy during the period of 1519-1529? In 1515 Francis I inherited the throne of France. His kingdom covered 459,000 square kilometres with the majority of its population in widely spread towns and cities. The population was about 15million, recovering from the ravages of the Hundred Years war and the Black Death. This had stimulated a recovery of French agriculture. The mining industry was also receiving official encouragement, if only to remedy an acute shortage of silver and German miners were being encouraged to settle in France. The French economy was in good shape with trade booming. . Frances relative prosperity allowed the monarchy to effectively collect tax revenues by employing tax collectors. France was also largely self-sufficient so it didnt spend much on imports from other countries. Frances oversees trade was expanding as it had regular trade from the Levant, Netherlands, Scandinavia and England. As a result the crown achieved 1300 livres alone from harbour dues each year. But these factors alone did not make the monarchy strong so therefore I must examine the strengths of the monarchy. Many factors combined to give the impression that the monarchy was in a strong position. Firstly, we have the leadership Francis I who saw himself as a contemporary monarch. He was a Renaissance Prince and took an interest in the arts and new learning. This is how he wanted people to see him. He considered himself as a first amongst equals. It can also be said that there was no opposition towards his accession to the throne even though Mary Tudor (who married Louis XII just before he died) could have had a son who would make his claim void. Louis XIIs second wife did have children but they were all female therefore they were debarred from succession by Salic law. Francis was intelligent, well built and quick-witted which ma...

12 Surprising Facts About Starfish

12 Surprising Facts About Starfish Starfish (or sea stars) are beautiful marine animals found in a variety of colors, shapes, and sizes. All starfish resemble stars, and though the most common have only five arms, some of these animals can grow up to 40 arms. The amazing sea creatures- part of a group of animals known as echinoderms- travel using their tube feet. They can regenerate lost limbs, and they can swallow large prey using their unusual stomachs. Sea Stars Are Not Fish Carlos Agrazal/EyeEm/Getty Images Although sea stars live underwater and are commonly called starfish, they are not true fish. They do not have gills, scales, or fins like fish do. Sea stars also move quite differently from fish. While fish propel themselves with their tails, sea stars have tiny tube feet to help them move along. Because they are not classified as fish, scientists prefer to call starfish sea stars. Sea Stars Are Echinoderms Starfish and purple sea urchin. Kathi Moore/EyeEm/Getty Images Sea stars belong to the phylum Echinodermata. That means they are related to sand dollars, sea urchins, sea cucumbers, and  sea lilies. Overall, this phylum contains over 6,000 species. Many echinoderms exhibit radial symmetry, meaning their body parts are arranged around a central axis. Many sea stars have five-point radial symmetry because their body has five sections. This means that they do not have an obvious left and right half, only a top side and a bottom side. Echinoderms also usually have spines, which are less pronounced in sea stars than they are in other organisms such as  sea urchins. There Are Thousands of Sea Star Species Colorful sea star in the Galapagos. Ed Robinson/Getty Images There are about 2,000 species of sea stars. Some live in the intertidal zone,  while others live in the  deep water  of the ocean. While many species live in tropical areas, sea stars can also be found in cold areas- even the polar regions. Not All Sea Stars Have Five Arms Sun star with many arms. Joe Dovala/Getty Images While many people are most familiar with the five-armed species of sea stars, not all sea stars have just five arms. Some species have many more, such as the sun star, which can have up to 40 arms.   Sea Stars Can Regenerate Arms Sea star regenerating four arms. Daniela Dirscherl/Getty Images Amazingly, sea stars can regenerate lost arms, which  is useful if the sea star is injured by a predator. It can lose an arm, escape, and grow a new arm later. Sea stars house most of their vital organs in their arms. This means that some species can even regenerate an entirely new sea star from just one arm and a portion of the stars central disc. It wont happen too quickly, though. It takes about a year for an arm to grow back. Sea Stars Are Protected by Armor Crown-of-Thorns Starfish (Acanthaster planci) on Coral Reef, Phi Phi Islands, Thailand. Borut Furlan/WaterFrame/Getty Images Depending on the species, a sea stars skin may feel leathery or slightly prickly. Sea stars have a tough covering on their upper side, which is made up of plates of calcium carbonate with tiny spines on their surface. A sea stars spines are used for protection from predators, which include birds, fish, and sea otters. One very spiny sea star is the aptly named crown-of-thorns starfish. Sea Stars Do Not Have Blood Closeup of the arms of a sea star under a pier, showing its tube feet. pfly/Flickr/CC BY-SA 2.0 Instead of blood, sea stars have a circulatory  system  made up  primarily of sea water. Seawater  is pumped into the animals  water vascular system  through its sieve plate. This is a sort of trap door called a  madreporite, which is often visible as a light-colored spot on the top of the  starfish. From the madreporite, the  sea water moves into the sea stars  tube feet, causing the arm to extend. Muscles within the tube feet are used to retract the limb. Sea Stars Move Using Their Tube Feet Tube Feet of Spiny Starfish. Borut Furlan/Getty Images Sea stars move using hundreds of tube feet, which are located on their underside. The tube feet are filled with sea water, which the sea star brings in through the madreporite on its top side. Sea stars can move quicker than you might expect. If you get a chance, visit a tide pool or aquarium and take a moment to watch a sea star moving around. It is one of the most amazing sights in the ocean. Tube feet also help the sea star hold its prey, including clams and mussels. Sea Stars Eat With Their Stomachs Inside-Out Karen Gowlett-Holmes/Getty Images Sea stars prey on bivalves like mussels and clams, as well as small fish, snails, and barnacles. If youve ever tried to pry the shell of a clam or mussel open, you know how difficult it is. However, sea stars  have a unique way of eating these creatures. A sea stars mouth is on its underside. When it catches its food, the sea star will wrap its arms around the animals shell and pull it open just slightly. Then it does something amazing. The sea star pushes its stomach through its mouth and into the bivalves shell. It then digests the animal and slides its stomach back into its own body. This unique feeding mechanism allows the sea star to eat larger prey than it would otherwise be able to fit into its tiny mouth. Sea Stars Have Eyes Common Sea Star (visible eye spots circled). Paul Kay/Getty Images Many people are surprised to learn that starfish have eyes. Its true. The eyes are there- just not in the place you would expect. Sea stars have an eye spot at the end of each arm. This means that a five-armed sea star has five eyes, while the 40-armed sun star has 40 eyes. Each sea star eye is very simple and looks like a red spot. It doesnt see much detail but it can sense light and dark, which is just enough for the environments the animals live in. All True Starfish Are in the Class Asteroidea Marcos Welsh/Design Pics/Getty Images Starfish belong to the animal class Asteroidea. These echinoderms all have several arms arranged around a central disk. Asteroidea is the classification for true stars. These animals are in a separate class from brittle stars and basket stars, which have a more defined separation between their arms and their central disk. Sea Stars Have Two Ways to Reproduce Doug Steakley/Getty Images Male and female sea stars are hard to tell apart because they look identical. While many animal species reproduce using only one method, sea stars are a little different. Sea stars can reproduce sexually. They do this by releasing sperm and eggs (called  gametes) into the water. The sperm fertilizes the gametes and produces swimming larvae, which eventually settle on the ocean floor, growing into adult sea stars. Sea stars can also reproduce asexually through regeneration, which is what happens when the animals lose an arm.

Strategies to counter global terrorism attacks Essay

Strategies to counter global terrorism attacks - Essay Example Strategies to counter global terrorism attacks Further, more states are engaging in state terrorism, a situation termed illegal by the international bodies aiming to combat terror. Cognizant of the situation, both internal and external states are inclusive in the war against state terrorism. Therefore, effective state-counterterrorism should entail associations between the society and governments to ensure state compliance with terrorism regulations. Firstly, achieving the situation entails thorough mobilization and meetings between the residents and stakeholders. Secondly, it involves training the individuals on how to recognize potential terrorists among themselves. Finally, the state needs to avail enough resources to combat terrorism. Seemingly, in the US, efforts have been diverted since the 9/11 attacks on Pentagon, and the Capitol Building in Washington, DC. Further, attacks to the World’s Trade Center Complex Towers in New York caused havoc during the wee hours of September 11. The September 11 attacks indicated sophistication, excellent coordination and aimed at the firmness of USA economy, military, and political fame. Since then, deadly attacks have followed in various states such as Mumbai in China, Beslan, and Bali in Indonesia, not forgetting Madrid, London, and Moscow in Russia. Those groups that relied on terrorism have possibly faced elimination, but new groups are emerging posting a new threat to the target states. The world still suffers severe terrorist attacks more than a decade after the 9/11 attacks in the US (Lutz and Brenda 1).

Physical Geography Essay Example | Topics and Well Written Essays - 500 words

Physical Geography - Essay Example Various natural processes have caused global warming. Increase in the content of carbon dioxide in the atmosphere is the fundamental cause of global warming. For example, all animals and humans inhale oxygen and exhale carbon dioxide and thus, replace atmospheric oxygen with carbon dioxide. Because of this natural process of respiration, all humans and animals are not only increasing the carbon dioxide content in the atmosphere, but also reducing the content of oxygen in the air. This is the natural process of respiration and there is no fault of animals or humans in this. Anthropogenic causes are the main contributors to global warming. Trees replace carbon dioxide with oxygen, but they are being readily cut down by humans. Also, as the population is growing, more and more vehicles are crowding the roads. Fuel that burns in them generates such greenhouse gases into the atmosphere as carbon dioxide (CO2), methane (CH4) and nitrous oxide (NO). Increase in the content of greenhouse gas es in the atmosphere directly increases global warming. Global warming is a real problem. This can be estimated from the enormous increase in the content of carbon dioxide in the atmosphere that has occurred over the centuries. The following figure displays the rise in carbon emissions into the atmosphere since 1751. Emissions of carbon from 1751 to 2000 (Deem).

Small and Medium Scale Business Marketing Strategies and Ideas Essay Example for Free

Small and Medium Scale Business Marketing Strategies and Ideas Essay Also, I will like to thank my parents for their immense provision and support. I will like to appreciate Pressy Ebimobowei Waratimi the Deputy CEO and founder of Rakeone Music, Rakeone Films and Rakeone TV for his immense support. I like to thank Slimface Ebiye Romeo the CEO of Romeos Artisthood. My express deep gratitude goes to my lovely friends Midian-Dicey Biyen, Kio Mikietuoniso, Gabriel Alari Benson, Samuel Oluku, Itong Washington Uwowa, Babema Tonye Amaye with others too numerous to mention. DEDICATION This book is dedicated to God Almighty. COPYRIGHT RESERVED I would be revealing to you in this free article various strategies on how to go about marketing your business to your business area, city, state, country and the world at large. The essence of this, is to fetch you many customers inorder to boost your income. I would be revealing to you also, online business marketing (E marketing) strategies. One of the smartest things a small or medium business owner can do for their business is to take the time to develop a marketing plan that will set them apart from their competitors. MARKETING PLAN One of the smartest things a small or medium business owner can do for their usiness is to take the time to develop a marketing plan that will set them apart from their competitors. A marketing plan clearly outlines how you will reach your ideal clients by effectively implementing your marketing strategy. You can choose marketing strategies below to make up your marketing plan. 1 MARKETING STRATEGIES AND IDEAS The various strategies and ideas on how to go about marketing your small or medium scale business are therefore explained below; MARKETING MATERIALS 1. Create or update your business cards. 2. Make your business card stand out from the rest. 3. Create or update your brochure fliers and stickers. . Create your website, wordpress or a blogspot. 5. Create a digital version of your brochure for your website, wordpress or blogspot. IN-PERSON NETWORKING 1. Register and attend a business conference. 2. Introduce yourself to other local business owners. 3. Plan a local business workshop or conference to showcase your product or service. 4. Rent a booth at a trade show and showcase your product. ADVERTISING 1. Advertise on the radio: Many people think it is very expensive to advertise on the radio. I assure you it is definitely not, why not go and take a survey at various Radio Stations. 2. If you have the money you can advertise on a billboard. 3. Use stickers to advertise on your car, or you can give to people to put on their cars. 2 4. Advertise in your local news paper. You can go for a cheap rate; it’s not all that expensive. 5. Advertise on a local TV station. COUPONS AND INCENTIVES Coupon simply means a voucher or ticket entitling the holder to a discount off a particular product. According to www. businessdictionary. com Incentive simple means a monetary gift or bonus given to an employee based on his or her performance, which is thought of as one way to entice the employee to continue delivering positive results. . Start a contest. 2. Create a coupon. 3. Create a buyer reward program by using the created coupon. 4. Give out free gifts mostly towards the end of the year. RELATIONSHIP BUILDING 1. Send out a customer satisfaction survey. 2. Help promote or volunteer your time for charity event. 3. Send birthday sms or holiday sms to your clients. EMPLOYEE B EHAVIOUR 1. Train your staffs on how to welcome, approach and be of a good behaviour to your clients. This will go a long way to bring more clients. 3 OFFICE OR SHOP APPEARANCE The appearance of your office or shop should be arranged well and not in a scattered manner you know what I mean. Your office or business premises should be painted with a very nice colour and should be repainted if the painted is faded or dirtied. SOCIAL MEDIA MARKETING 1. Get started with social media for business. 2. Create a facebook page. 3. Create a twitter account. 4. Create a facebook group. 5. Create a facebook ad (they do charge money). 6. Create account on different online forums, e. g. www. advertise. ng. com, www. nigerianbusinessforums. com, www. gnbo. com. ng, www. nairaland. com, www. naijagreen. com www. hopenigeria. com, www. nairaland. com, www. forumotion. com, www. nigerianbestforum. com, www. ebsitenigera. com, www. allnigeriansites. com, www. newnigerians. com, www. allnigeria. com, www. perfspot. com, www. nigerdeltaforum. com, www. nairasource. com, www. boomdizzle. com, www. veengle. com, www. zimbio. com, www. naijavoice. com, www. vanguardngr. com, www. allnaija. com, www. afroterminal. com, www. naijafinder. com, www. onlinenigeria. com, www. nigerianwebsuccess. com, www. naijaurban. com, www. naijaelites. com, www. naijacyberforum. com, www. habnaija. com, www. gistmania. com All you need do is to create an account†¦. log unto it†¦. go to business forum†¦Ã¢â‚¬ ¦click on it and click on start new topic†¦.. Post about your 4 business†¦.. don’t forget to include your phone number and email. INTERNET MARKETING 1. Create account with www. youtube. com 2. Upload your business video advertisement (The one you give to TV stations): Steps – After creating account with youtube†¦Ã¢â‚¬ ¦. Log unto youtube with your email and password†¦. look around the website you will see upload†¦.. click on it†¦Ã¢â‚¬ ¦a screen will show up asking you to choose a file, go to where you save the video file and click ok†¦.. enter a title†¦Ã¢â‚¬ ¦. after upload is finished you will be given a link†¦.. you can copy and paste the link to your facebook wall, page and group. . Online Business Directory Listings: All you need do is to go to the various online business directories listing 5 websites that I will give to you below, you can find more yourself. Each country has their own. Online business directory listing is an online business website showing different kin ds of businesses, companies, firms (including their various info, addresses, phone numbers, etc). With these an individual can go to this websites to look for a company that can do a specific job for him or her, take the phone number and call or can take your address and locate your office. Online business directory will drive some of its visitors to your business. Note: One of the workers of the websites might contact you inorder to get some info from you before your company, business, firm can be listed in their websites. This is free of charge. The websites are; www. vconnect. com, www. nigerianyellowpages. com, www. onlinebusinessdirectorynigeria. com, www. nigeriangalleria. com, 5 www. lagosdirectoryonline. com, www. mynigeriareview. com, www. nigeriapagesonline. com, www. uknigeriabusinesses. com, www. nigerianbusinesspages. com, www. ngclassified. om, www. naijaonlinemart. com, www. finelib. com. EMAIL MARKETING 1. Have an email list of your clients 2. Start and send a free monthly email newsletter to your emails. CONCLUSION: You can make your marketing plan by choosing any of the various marketing strategies. If you can afford, you can do hire a marketing consultant, public relations professional, internet guru, etc to help you in the given marketing strategies. THE END Thanks for reading, I hope this will go a long way in helping you plan for your Business Marketing. GOD BLESSES YOU Contact me via 08136194354 6

Consequences: the Cause and Effect of Drug Use Essay -- Health Drugs N

The use of drugs has become a very controversial topic in society today. As the problem of using drugs continues to grow daily, the understanding of the user must be made aware of. In general, addicts show a direct link between taking drugs and suffering from their effects. People abuse drugs for a wide variety of reasons. In most cases, the use of drugs will serve a type of purpose or will give some kind of reward. These reasons for use will differ with different kinds of drugs. Three common examples are marijuana, speed, and cocaine. Various reasons for using the substance can be for pain relief, depression, anxiety and weariness, acceptance into a peer group, religion, and much more. Although reasons for using may vary for each individual, it is known by all that consequences of the abuse do exist. It is only further down the line in which after effects of using can be seen. Reasons for using drugs depend on the type of substance being taken. Marijuana, speed, and cocaine all fall under the same category, but show different causes for use. Symptoms of each example contrasts as well. Since each of these have different effects with use, the individual will take the drug that can best resolve his problems or needs. Marijuana is used for many reasons. Causes for use will either be used either illegally or medicinally. The motive for smoking marijuana unlawfully depends on the user. First of all, unlawful smoking of marijuana is done for several reasons. These include peer pressure inside and out of school, the desire to relax from stress, and to even identify themselves with popular media icons. The effects of the substance also cause symptoms that seem to be highly desirably. When smoking marijuana, a sense of mood lift is ... ...ne as users seek the high that was involved with the first use of cocaine. Drugs are used by people as a way out when feeling down about themselves. As effects may stay the same throughout, causes show that there are a large number of reasons for use. Being lonely, isolated, and frustrated in life help start off the drive to escape. In many cases, using drugs is a coping mechanism, especially in kids. Emotions become numb as people try to escape the pain of reality. This is seen in the youth generation of today as everyday pressures are placed on them. Drug abuse makes people thing that they are recreating their former negative self image. This rebellious action gives the attention that is desired. From trying to fit in to hiding from problems, people will always have a choice. In the end, reality of drug use is that it will cause addicts to lose everything.

Ralph Jack in the Lord of the Flies and Jekyll and Hyde in the novel Dr Jekyll and Mr Hyde Essay

‘Lord of the flies’ and ‘Dr Jekyll and Mr Hyde’ both deal with the good and evil sides of man, even though Golding and Stevenson wrote their books in different historical periods. The novels are both dealing in the same theme. The authors use their characters to represent the struggle between good and evil. Golding uses a group of boys to show the divide of good and evil, while Stevenson used the good and evil within one person. As these authors use their characters to represent this struggle. It is important to see how they develop through the novel. Ralph in ‘Lord of the Flies’ is presented as a middle class boy at the beginning of the novel. Golding describes him as ‘the boy with the fair hair’, which is a symbol of a good person. The author describes how Ralph climbs easily through the undergrowth, which is contrasted with the way in which Piggy ‘clambers’ through it. The author has put Ralph and Piggy together because they are different in both mind and body. Together they will both make a whole good person. Ralph is tall, fit, good-looking and fair-haired. Ralph has a good background with his father being in the navy. This suggests that Ralph was brought up in a good way, so he should know the difference between right and wrong. This is a stereotypical good person, but Ralph is not a thinker. Ralph does do some bad things. He betrays Piggys name by telling all the other children what Piggys name was, when Piggy told him not to. Piggy is a short, plump; he wears glasses and is an orphan. Jack Merridew from ‘Lord of the Flies’ is first seen marching with his choir. The choir is described as a dark primitive being. Jack has a red hair, which suggests that he has an uncontrollable anger. He speaks to the choir in a military way. He talks down to them and ignores Simon when he faints. This shows that he has authority over the choir and he is insensitive towards other people’s weaknesses. Altogether I can see that he is hard, unsympathetic, cruel and possible a bully. The first time we see Dr Jekyll in ‘Dr Jekyll and Mr Hyde’ is at a dinner party. He is seen as a cheerful and confident man. He is wealthy and respected chemist. Stevenson describes him as ‘a large, well made, smooth faced man’. When Utterson mentions Mr Hyde he wants it to be a secret between himself an Utterson. He also does not want to talk about it. Stevenson gives Mr Utterson the role of narrator. This is because he wants part of the story to be missing (to allow the audience to be left guessing). Dr Jekyll is described through the eyes of Utterson and this could be bias because Utterson is a friend of Dr Jekyll. Mr Hyde is described for the first time in a story. In this story he collides with, knocks down and tramples a little girl. Hyde’s reaction is described as ‘hellish’. When other people arrive he brings out the worst in them. Even the doctor wants to kill him. When Hyde id threatened by scandal he aggress to pay compensation. He writes a check out at Dr Jekylls house with Jekylls signature. Utterson thinks he his blackmailing Jekyll. In both novels the evil gets and takes the chance to dominate. Jack and Mr Hyde both show their more primitive side. An example of Jacks primitive side is when he hunts for pigs. He is described as ‘dog-like on all fours’ and sniffing the humid earth. This suggests that he is more like a cave man, than a civilised human being. Mr Hyde on the other hand murders Carew. In the chapter ‘search for Mr Hyde’, Utterson describes Mr Hyde as ‘trodlodytic’, ‘Dwarfish’ and ‘hardly human’. This also suggests that Mr Hyde is more like primitive man. Further backing this up, he takes a ‘hissing intake of breath’, which is what a frightened animal would do. Both authors are saying that the primitive side of man will dominate if it has the chance. Darkness, which represents evil, and people are scared at night. Darkness is a big theme in both of the novels. Jack does his hunting in the forest, which is described from the beginning of the novel as a dark place by Golding. When Jack steels Piggys glasses he uses darkness as his cover. Simon gets killed in a frenzied attack, which happens at night. Mr Hyde is mostly seen at night. His home in So-ho is seen through a curtain of ‘swirling fog’. All of this information leads you to think that these people should be associated with darkness and evil. The novels are reflecting events in the authors’ lives. In Golding’s time an example of how evil can flourish without people doing anything is the concentration camps of WWII. Stevenson is writing about the hypocrisy in Victorian England. Many men went to prostitutes and then they promoted family values. Ralph and Dr Jekyll are the respected ‘civilised’ people in the two novels. Ralph is middle classed; you can see this when he talks about his father as ‘daddy’. Ralph is sensible and wants to rule democratically by using the conch and lets everyone have a vote. He has sensible ideas, to stay alive and get rescued, like the fire and shelters. Dr Jekyll is also middle class. He is a respected chemist. The painting, which he gave Mr Hyde, shows that Dr Jekyll is cultured. The ‘pleasurable dinner parties’ he gave showed he was a confident and cheerful. Both of these characters try to take control early in both novels yet they are not successful. Even though both of these characters are ‘civilised’ they are not perfect. Ralph was rude to Piggy and disrespected his wishes. Ralph also took part in the killing of Simon, which shows that even he can be evil. Dr Jekyll also not perfect. He already leads a double life. Hyde grew from Dr Jekyll. Dr Jekyll did things he was ashamed of. He ‘already committed to a profound duplicity of life’. At the end of the novels order if restored and the civilised side of man takes over again. In ‘Lord of the Flies’ order is restored by the arrival of the navy officer. When the navy officer arrives so do rules and order. This is what the navy and more importantly adults’ represent. At the end of the ‘Dr Jekyll and Mr Hyde’ Dr Jekyll has to die for the evil of Mr Hyde to die. Mr Hyde kills himself. I think this was because he gains the knowledge of what he has done. He gains a conscience, which drives him to kill himself. I feel that ‘Lord of the Flies’ is more depressing view of human nature because it deals with children which are meant to be innocent and not capable of killing. It also deals with more than one person, which shows that it could happen to everyone.

Marriage Life & Single Life Essay

We try to make society relationships to find a new happiness ways. One of these relationships is marriage. While there are a few similarities between marriage life and single life, the differences between them are much greater. Single life is full of activities which is similar to others in marriage life. For example, making and spending money, having friends, loving somebody, doing sports, living in your own house, having a job, studying in a collage †¦. etc. The first difference between married life and single life is that the married people more careful in making decisions than the unmarried ones. In single life, people may do serious activities because they are usually less responsible, more independent and there is more freedom in making decisions. The second difference is dependency. You may notice that most married couples prefer to have their own houses more than single people which may still in their family’s house for long time. However, there are more beautiful things to do if you are married. While in marriage life you can have babies (if Allah allows), in single life you actually can’t. Married couples will find someone to share their problems with unlike single. Read more:  Married vs Single Life The major difference between them is how to spend time and money. In single life, it is a quite a bit lonely to do your every day actions and to spend your money. In the other hand, most married couples sharing everything with their families. They often work harder to save money . For example, they spend less money in shopping and eating outside. As we see, marriage life is harder, more interesting and more responsible than single life. In the contrast, single life is easier and less noisy than marriage life. But, we always can have a successful life as single as married.

Affirmative Action3 essays

Affirmative Action3 essays There are many issues in todays society that have two solid sides to them, sides, or positions, that cannot be proven absolutely wrong or right. Issues such as capital punishment, abortion, labor unions, animal rights and the list goes on and on. But one issue of this sort haunts our schools, our industries, and the subject, or core, of the issue has haunted our country for the last century. The subject of race, and the issue of affirmative action. In the case of affirmative action, like other controversial issues, each side is strongly supported and neither side can be proven right or proven wrong. The supporters claim it is the best way to ensure equal opportunity in the schools and in the workplace, while those opposing it claim that it merely takes away opportunity from one race, and unjustly hands it to another. The side of this fine line that will be exploited in the following paragraphs is the side opposing affirmative action. The results of affirmative action are more ha rmful than helpful because it negatively affects the general public, denies opportunity to the deserving, and is an abuse of law and power by government. First, affirmative action negatively affects the public by setting quotas and standards in fields of life that race should have no preference to. For example: colleges and universities. Standards should not be set on which percentage of which race should attend a college or university. An Ivy League school shouldnt be required to have a percentage of students of each race and nationality. They should be allowed to enroll whom they feel best suits the educational requirements needed to be successful at the school. When standards are in effect students, who were accepted as a result of affirmative action, may find they cannot meet the educational requirements at the school and fail out. This in turn will more than likely either waste a years worth of work, and the individual will just a ...

A Reflection on Chapter Six of Second Language Learning Theories

A Reflection on Chapter Six of Second Language Learning Theories Chapter six focuses on the recent development of knowledge pertaining to the relationship between L2 development and native speakers. We are reminded of terms, such as: Input Hypothesis, recasts, prompts, and Output Hypothesis which help us formulate and identify aspects of L2 language development. The evaluation section of chapter six is split into several sections. The scope of interactionist research is often founded on Evelyn Hatch as early inspiration. Hatch said, â€Å"one learns how to do conversation, one learns how to interact verbally, and out of the interaction syntactic structures are developed,† (2013, p.184). I found the interaction approach with the nature of language and with the nature of learning most interesting in this chapter. The interaction approach with the nature of language is stemmed from the Input Hypothesis and the early version of the Interaction Hypothesis. This part of the approach views oral interaction as a necessary part of a sequence for second language development. Included in the oral interaction is opportunities for clarification and recasts. It is so important to remember the nature of language in this approach into our classrooms, so that we can see The interaction approach with the nature of learning is stemmed from similar roots as the nature of language with Krashen’s Input Hypothesis, but this one assumes the presence of a distinctive language acquisition device. This emphasizes learners’ attention and L2 processing capacity. Knowing a learner’s capacity will help us individualize our teaching strategies and help each learner feel like they can be successful in the classroom. The nature of learning also emphasizes the necessity of feedback on the learner. Feedback should be clear and concise for optimal effect (p.186). In conclusion, understanding the interactionist research will help us become better teachers and help us understand where our English language learners are from. We need to keep in mind each learner’s capacity to learn at a time, and we need to remember how oral interaction and feedback advances learning to help each of our student’s L2 development.

Industry Analysis For Foods Market Term Paper Example | Topics and Well Written Essays - 500 words

Industry Analysis For Foods Market - Term Paper Example For instance, Whole foods chains supermarket, which is a major player in the food business, is facing competition from companies such as wall mart, signature foods, and Kroger. The company has certification as a credible supply of organic foods in the market. Moreover, the organization has more years of experience in the food industry with a gross profit of 14.20% (Ferrell 2). The company focuses on providing quality products to its clients in the market. Indeed, the management takes pride in serving customers of the supermarket chain. Equally, the organization has a fair dividend policy. Shareholders trade in the company stocks reflects positively as indicated on the company’s balance sheet. This is providing whole foods supermarket an opportunity of exploring the global market. The company was ranked at number 24 among the best 100 employers in the globe. The momentum in sales of the company indicates the potentiality of growth in future (Shim & Joel 311). The company has invested much in expanding its operations to different places of the globe. The company should not be analyzed solely using stock recommendations. People should use information from the companies trading and loss accounts. The historical data of the company indicates that â€Å"whole foods supermarket† is experiencing growth in its sales. In the year 2011, it posted higher revenue compared to the previous financial year. The company has facilitated its expansion in the global market through mergers (King 116). There are cases in which whole foods market acquired other businesses as part of their operations. It is listed in the NASDAQ stock market as one of the promising company. The company’s profit margin for 2012 was at 3.84%. The food industry is expected to revolutionize trading in the stock exchange market. Currently, it has a positive cash flow margin of 3.34%. The recent expansion of the activities of whole foods signifies that several people depend on the company. Whole food is a part of the $32 billion food industry. However, whole foods market has struggled to meet the requirement trading policies initiated by the government. Moreover, the food industry business has experienced the effects of inflation on the economy (Warren & James 2).